A Study of Student Publications in the Public High Schools of New Mexico

It is the purpose of this study to (1) determine the extent to which student publications are current in New Mexico; (2) to determine the frequency of the kinds of publications used; (3) to find the mechanical methods of publications used; (4) to reveal the general organization and management of the publications, such as: (a) to find who sponsors the publications and how the sponsors are selected; (b) to find the systems used in selecting student representatives, or staffs; (c) to find the number of staffs of publications; and (d) to show the relation of the principal and superintendent to the publications; (5) to show the methods of financing the publications; (6) to obtain estimates on the total cost of the various publications; (7) to determine the ways in which the finances are controlled and systems of accounting for the finances; (8) to find the school subjects which are correlated with student publications; and (9) to find the administrative problems superintendents and principals have in connection with student publications

Analysis, Tracing, Characterization and Performance Modeling of Select ASCI Applications for BlueGene/L Using Parallel Discrete Event Simulation

Caltech's Jet Propulsion Laboratory (JPL) and Center for Advanced Computer Architecture (CACR) are conducting application and simulation analyses of Blue Gene/L[1] in order to establish a range of effectiveness of the architecture in performing important classes of computations and to determine the design sensitivity of the global interconnect network in support of real world ASCI application execution

Attitudes and Beliefs of Marriage and Family Therapists Regarding Psychotropic Drugs and Therapy

Clinical members of AAMFT were solicited by means of a randomized multi-staged clustering technique to identify their attitudes and beliefs regarding psychotropic drugs. All participants were blind to the overall purpose of the study (n = 322) and were directed to read a clinical vignette and then identify what course of action they would take with the client. They were then asked to complete a small questionnaire regarding their attitudes and beliefs regarding psychotropic drugs. Results of the study showed that 35.7% of the clinicians identified medication and a medication referral as a viable treatment option they might pursue with a client meeting criteria for major depressive episode. Clinicians who reported having a dedicated university class (17.2%) in psychopharmacology were more likely to identify medication referral as a treatment option. However, 80% of the AAMFT clinicians we surveyed reported that they were not adequately trained about psychotropic medications in their graduate programs. Further implications regarding diagnostic practices are also discussed, as 26% of clinicians failed to explicitly diagnose the client in the case vignette with depression

ChASE: Chebyshev Accelerated Subspace iteration Eigensolver for sequences of Hermitian eigenvalue problems

Solving dense Hermitian eigenproblems arranged in a sequence with direct solvers fails to take advantage of those spectral properties which are pertinent to the entire sequence, and not just to the single problem. When such features take the form of correlations between the eigenvectors of consecutive problems, as is the case in many real-world applications, the potential benefit of exploiting them can be substantial. We present ChASE, a modern algorithm and library based on subspace iteration with polynomial acceleration. Novel to ChASE is the computation of the spectral estimates that enter in the filter and an optimization of the polynomial degree which further reduces the necessary FLOPs. ChASE is written in C++ using the modern software engineering concepts which favor a simple integration in application codes and a straightforward portability over heterogeneous platforms. When solving sequences of Hermitian eigenproblems for a portion of their extremal spectrum, ChASE greatly benefits from the sequence's spectral properties and outperforms direct solvers in many scenarios. The library ships with two distinct parallelization schemes, supports execution over distributed GPUs, and it is easily extensible to other parallel computing architectures.Comment: 33 pages. Submitted to ACM TOM

Matching Website and Audience Personality: The Case of Music Artist Marketing

This chapter considers the role that personality plays in drawing certain groups to visit music artists’ commercial websites. It does this through analysis of two commercial websites, how key visitors (or ‘followers’) are targeted by commercial agents for specific web spaces, and then retained in those spaces by content that is relevant to their tastes, values and modes of conversation. This mechanism is known as ‘pull-marketing’ or ‘retargeting’, to use the language of the advertising technology (adTech) industry. The two web spaces examined consider the extent of congruity between the personality of the artists and that of online followers, with the latter gauged through the co-opted input of site visitors. It is contended that congruity is reinforced through the active participation of followers and fans who reinforce the values, aesthetic sensibilities and tones of voice already operating in the websites. The cases presented show how followers’ co-generation and spreading of artists communications reinforce the personalities of the site and the artists represented there. The type of marketing and advertising activity described in this chapter tends to be labelled as ‘neuromarketing’

The Fourth Industrial Revolution

The chapter identifies the technological innovations, media influences and key moments that have come to define major shifts during the the fifteen years of the Branded Content Marketing Association's existence. Within the chapter it is claimed that the period between 2003-18 encompassed the most significant transformation of mass communications in over a century. It was an era when marketing practices were transformed through a maelstrom of innovation, as digital technology shaped its own form of branded content. The chapter cites examples of media types - database marketing, loyalty cards, brand pages, search optimisation, social media, narrowcast channels, personal media, on demand, User Experience, Virtual, Augmented and Mixed Reality, chat bots, voice search and face recognition – as formats re-appropriated by communications industries and ultimately conquered as branded touch points. The chapter also views how social media formats such as Facebook, Youtube and Spotify, were able to absorb branded content as their means of becoming commercially viable on a global scale. The essay led to keynote presentations at the Branded Content Network Conference (7-8 November 2017) at the University of E London, and at the BE ‘The Great Content Revolution’ platform as a keynote speaker, for the Branded Content Marketing Association, ExCel Arena London (March 2018)

Chapter 14: Advertising, Agencies and Globalisation

Chapter 14, The Advertising Handbook The chapter identifies the shape and determinants that led to the formation of modern form of global commercial advertising. The chapter addresses how advertising first became organised globally within groups, and how it then developed across different regions of the world. It also traces for the first time a series of challenges that working globally involved for advertising practitioners, and in doing so profiled the leading exponents of globalised advertising today. The chapter achieved a number of feats. It charted the beginnings of the agency system ‘going global’; It addresses why US firms in particular chose to open overseas offices in the first place, and how expansion took a different form later in the century; The section also considers how multinational firms have organised specialist skills within regions with designated business, creative and production epicentres. It also identifies themes that emerge from global advertising practices including the idea of ‘glocal’, seepage of national campaigns through the worldwide web, and the notion that interest networks now serve more of a collective community than geographic regions